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First of all, how do potential customers sort out the value of a publication website? That can be difficult given the amount of online clutter. To attract customers, a publication provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the publication pricing. We believe that the provider listed below has got these factors well and truly balanced. Second, what kind of publication products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and publication are already familiar. While online publication sales are growing rapidly, it still represents a small percentage of sales in the real world. Make Your Complaint Heard & Get Results by: James H. Dimmitt
At some point in time you will be faced with the need to register a complaint because of a poor product or poor service, or maybe even both ! Here are some tips to make sure that your complaint is NOT ignored. Keep Your Cool It's difficult to do this when you are "mad as all get out" but it's a key step to making sure you're complaint gets heard. Act reasonably and politely. Make the person on the other end of your complaint WANT to help you. Losing your temper can cause the other person to become "defensive" instead of cooperative and helpful. Identify Yourself Don't start out with "what" you are - "I'm a lawyer", "I'm a doctor", "I'm a trash collector". Start out with "who" you are - "My name is Jim". You want them to see you as a person, not just another problem. Give them your name and telephone number. This allows the other person to respond more effectively and follow-up with results. Remaining anonymous doesn't establish the one-on-one relationship you need in order to have your problem resolved. Be Precise Have receipts and other records available to assist you in giving an accurate account of your complaint. Give them as many details as you can - the date you made the purchase, the store where you made the purchase orencountered the problem, the name of the salesperson you were working with, etc. Keep a record of the date, time and name of any person you speak with about your complaint. If they are unable to resolve your complaint immediately, ask when you can reasonably expect a follow-up phone call. Thank You End your conversation by thanking them for their help. If you have the person's name you are speaking with, address them by name, "thank you Angela". When the problem is resolved to your satisfaction, you may even want to write a simple thank you note. People who work in customer service appreciate this more than you might know. Use these steps "to your credit" the next time you have a complaint, and you'll have greater success and results.
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